Dr Awele Achi
Lecturer in Strategy and Management
Eastern Gateway 202
- Email: awele.achi@brunel.ac.uk
- Tel: +44 (0)1895 265868
- Strategy and Entrepreneurship
Summary
I am a Lecturer in Strategy and Management within the Strategy and Entrepreneurship group at àËÅöÊÓƵ Business School. Before joining Brunel, I held academic positions at universities in UK and overseas including Coventry University, The Open University, UK and Lagos Business School, Nigeria. My research focus are in the areas of (social) innovation, entrepreneurship, and marketing strategy. Prior to entering academia, I worked in the industry in Nigeria, in the areas of marketing, non-profit and strategy consulting.
Qualifications
BSc (Hons), MSc, PhD
Responsibility
In addition to teaching and research, I supervise postgraduate students and researchers.
I am currently the BBS L5 Student Liaison.
Newest selected publications
Ocran, AV., Adeola, O., Achi, A. and Hinson, RE. (2024) ''. European Journal of International Management, 24 (1). pp. 123 - 152. ISSN: 1751-6757
Achi, A. (2024) ''. International Journal of Entrepreneurial Behavior & Research, 0 (ahead of print). pp. 1 - 25. ISSN: 1355-2554
Achi, A., Adeola, O. and Achi, FC. (2021) ''. Journal of Business Research, 139 (February 2022). pp. 771 - 781. ISSN: 0148-2963
Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.
Achi, A. and Achi, FC. (2020) 'Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters', in Adeola, O. (ed.) Advanced Series in Management: Indigenous African Enterprise. Bingley : Emerald. , 26. pp. 177 - 188. ISBN 10: 1-83909-033-2. ISBN 13: 978-1-83909-034-9.